Vine’s founders are back with HQ, a live trivia game show app
“It’s a way to give people a chance to have fun, maybe win, maybe learn something new.” That’s how former Vine co-founder Rus Yusupov describes his new trivia game show app HQ, which looks like Who Wants To Be A Millionaire meets Facebook Live.
At 3pm and 9pm Eastern, hundreds of individuals open up HQ’s iOS app and play alongside as excitable host Scott Rogowsky asks round a dozen a number of selection questions one at a time. Guess proper inside 10 seconds, and you progress on to the following query after Scott finishes joking concerning the solutions. Guess fallacious, and you may nonetheless remark and watch to see which gamers nail all of them and break up prize cash they money out on PayPal.
It’s easy, however feels terribly recent and pressing. I’ve performed simply as soon as and it’s already craveable. Both after I missed the show yesterday afternoon and after I received eradicated within the night, I instantly needed to play extra. By combining the interactivity of gaming, the attract of live video, and the manufacturing worth of Hollywood, HQ feels extra alive than most something in your cellphone or TV.
“We all grew up watching Jeopardy and Wheel Of Fortune. That’s our basis for this kind of stuff” Yusupov tells me about his and fellow former Vine co-founder Colin Kroll’s new undertaking. This reimagination of a traditional leisure staple has drawn a seed spherical of a few million from Lightspeed Ventures by way of accomplice Jeremy Liew. He’s been having his personal game show enjoyable as a choose of Apple’s Shark Tankish ‘Planet Of The Apps’. Liew and Yusupov declined to share the precise measurement of the funding spherical.
“We really believed in the technical and design capability of Rus and Colin and their broad thinking about the future of mobile video being far more interactive than just hearts” says Liew.
Yusupov and Kroll left Twitter in late 2015 after watching their child Vine get depriortized by the struggling social large. A yr later when Vine was shut down regardless of protests throughout the Internet, Yusupov infamously tweeted “Don’t sell your company!” Soon the duo have been at work on Intermedia Labs, an app studio that launched Hype in late 2016. The product permits you to broadcast a livestream meshing recorded video clips and different media with your real-time digital camera feed.
But Hype by no means received a lot hype, and neither did Intermedia’s follow-up Bounce, which allow you to make music movies by recording your dance strikes which are then auto-synced to a tune. That’s when Yusupov and Kroll got here up with HQ. “We love working in video. That’s our thing. We just wanted to make something that people play . . . with their friends and family” Yusupov tells me.
Mobile Made Thrilling
HQ has been slowly climbing the trivia app charts since its launch in late August. It had about 3300 concurrent gamers final evening vying for a $150 jackpot. Yet surprisingly, it hasn’t drawn any media consideration till now. Perhaps its gradual ascent and lack of protection is because of the truth that you may’t play everytime you need like virtually each different cell game.
But that’s additionally the fun of it. You really feel like there’s truly penalties as you nervously play, as a result of nobody desires to be eradicated. The clean problem curve from straightforward questions like “What could you buy on Amazon.com when it first launched? Cars, plants, or books?” initially of the game to more durable ones like “Which of these foods is NOT made from corn? Polenta, Grits, or Gruel?” on the finish makes you positive you’ll do higher when you play tomorrow.
As HQ grows, there will probably be loads of paths monetization. It’s straightforward to think about advert breaks between questions, product placement prize giveaways, or sponsored questions on manufacturers. “We’ve been playing around with options” says Yusupov. “This Sunday we did a sponsored game that let us give away the biggest prize”, permitting manufacturers to win gamers’ favor by boosting the cash awarded to winners.
Hopefully HQ will spice issues up with picture, audio, and different media-based questions, superstar visitors, in-chat badges for previous winners, or particular lightning rounds. There’s loads of inspiration on which to attract, from previous black-and-white TV trivia reveals to edgier laptop video games like You Don’t Know Jack. HQ might additionally use an Android app, in addition to higher remark filtering that reveals your folks first since they’re presently mess of spam that don’t add a lot past the sense of bustling competitors.
As lengthy because the founders don’t drown the brisk video games in commercials, I anticipate HQ’s viewership to construct by the day. “The players and audience experience is always going to be the most important to us.” For now there’s nothing actually like HQ, proving that fast-loading video is unlocking all new alternatives on cell regardless of our iPhones turning ten this yr.