Eevo, a startup powering VR apps for the BBC and others, raises $1.3M
Eevo‘s purpose, in the phrases of co-founder and CEO Alejandro Dinsmore, is “democratizing the creation and delivery of immersive experiences.”
In different phrases, the Brooklyn startup goals to assist publishers and different content material creators construct digital actuality experiences for smartphones with out making a huge funding. In reality, to make use of Eevo’s “Composer,” they solely want 360-degree video and different media belongings — no programming required.
Eevo first participated in Techstars NYC and lately closed one other $1.three million in funding from Eagle Advisors, FundersClub, 37 Angels and others.
It additionally offered the expertise behind the new Taster smartphone app from the BBC, which provides digital actuality experiences tied to BBC reveals like Planet Earth II.
“The expertise EEVO provide for our BBC Taster VR app for iPhone and
Android makes creating interactive 360 video a lot simpler than it has been
earlier than,” mentioned BBC Senior Product Manager David Johnston in a assertion. “The Composer window is easy sufficient that a content material producer can
use it however has sufficient complexity that we will strive thrilling new codecs for
Dinsmore mentioned that publishers like the BBC are much less centered on attracting a big viewers for their VR initiatives, and extra on seeing how individuals reply as they experiment. And when that’s the purpose, it makes much less sense to spend a whole bunch of hundreds of on a single mission — as an alternative, publishers want to search out instruments that permit them to create VR content material rapidly and constantly.
“One of the interesting shifts that we see in the ecosystem is the alignment between expectations and reality is much closer,” Dinsmore mentioned. “People are looking to build an internal capability around creating compelling experiences in VR and AR, rather than trying to get 1 million downloads of a VR app.”